Help Locally Owned Businesses Thrive

Why Choose Local

Local businesses build the foundation of our communities. Choose Local aims to bring together organizations and consumers from across Allegheny, Armstrong, Beaver, Butler, Fayette, Washington, and Westmoreland Counties to advocate for our local businesses and support vibrant local communities.

The COVID-19 pandemic has put many of these businesses in serious jeopardy. Throughout the past year and a half, more than half of our neighbors who work at locally owned restaurants, retail stores, shops and hospitality services are now unemployed, and many of their local employers have been forced to downsize or close their doors completely. It’s more important now than ever to support our local businesses as they reopen to serve all of us.

That’s why Choose Local was formed—to raise awareness and drive action toward being part of the solution, so our communities can grow and thrive as the unique and vibrant places we’ve worked so hard to build! After all, the people of our region have a long history of resilience.

When you Choose Local, you choose shared prosperity, you choose a sustainable future for our local businesses.   


of all small business owners struggled to pay rent in August 2021.


of consumers say they’d spend more to support local businesses after the pandemic.


of every dollar (67 cents on average) spent at small businesses in the U.S. stays in the local community.

Counties map


Explore the counties included in the Choose Local campaign.


Allegheny County

Armstrong County

Beaver County

Butler County

Fayette County

Washington County

Westmoreland County

Commit to Choose Local

Are you willing to Commit to Choose Local?

This region doesn’t just survive in adversity—we thrive. To choose local is to keep our dollars local. We built the nation’s steel industry, and when the industry declined, we built a new economy in its place. Whatever the world throws at us, it only makes us stronger. And in the face of our current challenge, buying locally is a powerful tool for keeping our communities strong and resilient. 

When you Commit to Choose Local you:

  • keep more of your hard-earned dollars circulating here among our friends and neighbors.
  • help your friends and neighbors remain employed.
  • open the door for small business growth.
  • see purposeful quality and craftsmanship come to life.
  • support your community and local makers.
  • connect with members of your community.
  • educate your friends and family about the effects choosing local businesses has on our economy.
  • contribute to strengthening the social fabric of your community.

Demonstrate Your Support – Pledge to Choose Local!

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We thank our generous sponsors for advocating for local businesses and supporting this vital campaign

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